About us - CÔNG TY CỔ PHẦN SINH THÁI RUỘNG RƯƠI (RUECO JSC)

OVERVIEW

Ruong Ruoi Ecological JSC (RUECO JSC) was founded in 2017 and is the first company to implement the rice-clamworm symbiotic ecological agriculture model in Vietnam. Through many years of development and great efforts, the company has built three agricultural and traditional specialty brands along the value chain: Rueco, Ruca, Gaba.

With a distribution network of nearly 100 wholesalers and retailers, equivalent to over 200 sales points nationwide, RUECO JSC aims to bring Vietnamese agricultural products and regional specialties to the international stage in the near future.

VISION - MISSION - CORE VALUE

VISION

To become no.1 Vietnamese company in building symbiotic agricultural ecosystem with the value chain

MISSION

To elevate Vietnamese agricultural products, preserve and promote Vietnamese traditional culinary culture, and bring Vietnamese regional specialties to the global stage

CORE VALUES

Respect: Respect and preserve the sustainable values of nature and the values of Vietnamese traditional culture
Sincerity: Serve customers and the community with sincerity from heart
Quality: Focus on product quality to elevate the quality of life

KEY PERSONS

Ms. Pham Thi Kieu Oanh

Founder & CEO

Ms. Oanh has over 15 years of experience in the fishery and agriculture industries. With her deep love and passion for Vietnamese agricultural products and cuisine, Ms. Oanh founded Rueco JSC, becoming a pioneer in developing the first ecological agriculture model of rice-clamworm symbiosis in Vietnam. Ms. Oanh is the person in charge of all the company’s operations, leading Rueco from a young agricultural company to a strong brand in the industry.

Mr. Phan Thai Trung (MS)

Head of Production

Mr. Trung has been active in the agricultural sector for over 10 years and is a member of the Advisory Board of the Northern Agricultural Entrepreneurship Club. Having been with Rueco JSC since its early days, Mr. Trung is the person in charge of the company’s production system, quality control process, and developing a portfolio with over 20 product lines of three brands: Rueco, Ruca, and Gaba.

Bà Đinh Thị Huyền (ThS)

Head of Sales

Ms. Huyen has over 10 years of experience in consulting and managing projects for international organizations and small and medium-sized cooperatives, agricultural companies, and community-based tourism businesses in Vietnam. She is also the Director of Northwest Development Cooperation Center (TABA). Ms. Huyen’s experience and understanding of the agricultural sector and community projects have helped to develop a business network with nearly 100 distributors.

SOCIAL IMPACTS

Preserving and promoting traditional values in Vietnamese cuisine and agriculture

Through cooperation with traditional villages and households, all products of RUECO JSC are made of local materials, and also produced with traditional methods and recipes.

RUECO JSC understands the importance of traditional cultivation and always focus on building production processes that combine the experience and knowledge of local farmers with scientific and technological progress.

Giữ gìn và phát triển bền vững đa dạng sinh học

Building and developing symbiotic ecological growing regions, chemical-free cultivation processes help to conserve and sustainably develop biodiversity in the planting area.

Improving farmers' knowledge and cultivation techniques

RUECO JSC closely cooperates and accompanies farmers in the process of developing growing regions. Regular in-person training courses for farmers are organized to raise awareness of safe, organic farming. Groups of farmers are established to ensure that production processes are monitored and improved.

Protecting the health of producers and consumers

Ecological cultivation and food hygiene & safety production ensure the health for producers and consumers.

Creating jobs for rural women

Through signing contracts with farmer households over crop seasons, RUECO JSC creates jobs for over 120 workers, 80% of whom are rural women. The women work on their family land or in their local community, securing a stable income and a comfortable life.